Gfinity plc (AIM: GFIN), a world leading esports solutions provider, today announces a multi-season agreement with Domino’s to become Presenting Partner of the Gfinity Challenger and Elite Series UK. The significant investment into the Gfinity Challenger and Elite Series UK enables Domino’s to connect and engage within one of the fastest-growing entertainment sectors and target the young adult demographic that consumes gaming and esports content daily via digital platforms.
The partnership, which runs until December 2020, represents the biggest commercial deal in the Company’s history and is further evidence of the world’s leading brands being attracted to both esports and Gfinity, with previous partners including Unilever (Lynx), HP Omen and Turtle Beach.
The agreement secures Domino’s exclusivity within the quick service restaurant sector and an in-show presence throughout the 80 hours of live FIFA, Rocket League and Street Fighter V broadcasts. In addition, Domino’s will receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality. Domino’s will also use its extensive channels to promote both the Gfinity Challenger and Elite Series UK plus the player stories that emerge and share them with its loyal consumer base.